Browsing by Author "Çakiroğlu, K. Ilgın"
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Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın; Çengel, Özgür (Emerald Publishing Limited, 2020)As the world moves toward globalization, new trends and applications are on the rise as an attempt to meet the ever-changing needs of consumers. In this sense, new technologies have been introduced as a means to differentiate ...