Browsing by Author "Öztek, M. Yaman"
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman; Çengel, Özgür (Emerald Publishing Limited, 2020)As competition has been rising tremendously in the emergence and realiza tion of globalization, some business models with regard to retailing have changed. In this sense, there has been a huge introduction to new terms and ...