Browsing Fakülteler by Author "Abbas, Manzir"

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“Analytical investigation of the store environment and spontaneous purchase. The changing dynamics of consumer behavour in Istanbul departmental stores”,Turkey

Çengel, Özgür; Abbas, Manzir; Sheikh, Sadaf (Society of Business and management, 2021)

We intended to figure out the main factors that were affecting consumers buying and established the model for unplanned buying, for the case of departmental stores located in Lahore. We included a sample with different ...