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dc.contributor.authorGiray, Caner
dc.contributor.authorYön, Belma
dc.contributor.authorAlnıaçık, Ümit
dc.contributor.authorGirişken, Yener
dc.identifier.citationGiray, C., Yon, B., Alniacik, U., & Girisken, Y. (2022). How does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study. Journal of Business Research, 144, 1175–1185.
dc.description.abstractOrganic foods have been argued to be highly beneficial for human health and environmental sustainability. Interest in organic food consumption has been steadily growing. In practice, music and sounds of nature have widely been utilized in the food retailing industry to evoke customers and influence their sustainable product purchases. The present research explored the effects of subjective and objective knowledge, mood states, connectedness to nature (CtN), and visual attention to the organic logo on organic purchase by a controlled eye-tracking study. Sixty women, all with children participated in the study. Findings revealed that objective knowledge, subjective knowledge, and visual attention on organic labels posed significant effects on organic purchases. However, no such effects of mood states and connectedness to nature have been observed. Theoretical and managerial implications of the findings are discussed.en_US
dc.publisherElsevier Inc.en_US
dc.subjectOrganic food consumptionen_US
dc.subjectConnectedness to natureen_US
dc.subjectSubjective knowledgeen_US
dc.subjectObjective knowledgeen_US
dc.titleHow does mothers’ mood matter on their choice of organic food? Controlled eye-tracking studyen_US
dc.authoridCaner Giray / 0000-0001-9699-8976en_US
dc.authoridBelma Yön / 0000-0002-0968-9858
dc.departmentFakülteler, Sanat ve Sosyal Bilimler Fakültesi, Gastronomi ve Mutfak Sanatları Bölümüen_US
dc.contributor.institutionauthorGiray, Caner
dc.contributor.institutionauthorYön, Belma
dc.identifier.issueVolume 144en_US
dc.relation.journalJournal of Business Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US

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