“Analytical investigation of the store environment and spontaneous purchase. The changing dynamics of consumer behavour in Istanbul departmental stores”,Turkey

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dc.authoridÖzgür Çengel / 0000-0002-7933-0445
dc.contributor.authorÇengel, Özgür
dc.contributor.authorAbbas, Manzir
dc.contributor.authorSheikh, Sadaf
dc.date.accessioned2022-04-18T13:53:02Z
dc.date.available2022-04-18T13:53:02Z
dc.date.issued2021
dc.departmentFakülteler, Sanat ve Sosyal Bilimler Fakültesi, Yönetim Bilişim Sistemleri Bölümü
dc.description.abstractWe intended to figure out the main factors that were affecting consumers buying and established the model for unplanned buying, for the case of departmental stores located in Lahore. We included a sample with different (independent) buying behaviour, emotions of customers, promotion & advertisement, physical environment and price of products variables. The objective was set to examine the leading factors influencing customers to buy in departmental stores (MM Migro's, A-101, Bim and Suck) of Istanbul, Turkey. The survey approach was taken in this study through a proper sampling design using convenience sampling with sample size 250 were used in the study. Overall the result was derived to the conclusion by using the SPSS software and find valid reliability for the variables. We found correlation between different variable to check the relationship and regression model to check model significant. Finally, this study can propose valuable policy implications.
dc.identifier.citationAbbas, M., Sheikh, S., & Cengel, O. (n.d.). “ANALYTICAL INVESTIGATION OF THE STORE ENVIRONMENT AND SPONTANEOUS PURCHASE. THE CHANGING DYNAMICS OF CONSUMER BEHAVOUR IN ISTANBUL DEPARTMENTAL STORES”,TURKEY. Journal of Contemporary Issues in Business and Government, 27(5), 2021. Retrieved April 18, 2022, from https://www.cibgp.com/pdf_15663_d7f339a3416922e19ec0180d2f26b587.htmlen_US
dc.identifier.doi10.47750/cibg.2021.27.05.112
dc.identifier.endpage2344
dc.identifier.issue5
dc.identifier.startpage2322
dc.identifier.urihttps://hdl.handle.net/20.500.12941/79
dc.identifier.urihttp://dx.doi.org/10.47750/cibg.2021.27.05.112
dc.identifier.volume27
dc.institutionauthorÇengel, Özgür
dc.language.isoen
dc.publisherSociety of Business and management
dc.relation.ispartofJournal of Contemporary Issues in Business and Government
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectUnplanned buying
dc.subjectEmotions
dc.subjectPromotional & advertisement
dc.subjectSelling behaviour
dc.title“Analytical investigation of the store environment and spontaneous purchase. The changing dynamics of consumer behavour in Istanbul departmental stores”,Turkey
dc.typeArticle

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