Digitalization and Innovation in the Transformation of Green Entrepreneurship: A Bibliometric Analysis

Green growth is a key path for sustainable economic development, integrating environmental concerns into business practices. This shift has led to the rise of green entrepreneurship, which is still in its early stages, where digitalization plays a crucial role. Digital transformation facilitates green practices such as zero carbon, waste management, electric vehicles, and smart city technologies, enhancing efficiency, competitiveness, and innovation in green enterprises. Green innovation, a critical element of green entrepreneurship, provides practical and eco-friendly solutions to social and environmental challenges. This study explores the interconnectedness of green entrepreneurship, digitalization, and innovation (key concepts "green entrepreneur*" and ("digit*") or ("innovation") through bibliometric analysis, using data from 214 documents in the Web of Science database. The study, mapped via VOSviewer, shows that the field is rapidly growing, with China leading in research output. Future research is expected to focus on more innovative topics in green entrepreneurship.