Cognitive marketing
Yükleniyor...
Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Efe Academy Publishing
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Gaining a clear grasp of the concept of cognition holds a notable significance as it pertains to establishing its linkages with decision-making processes. As time progresses, the academic body of work accumulates information from diverse fields, thereby facilitating a more profound investigation into the realm of cognition. In parallel, this inquiry brings to the fore the mysterious mechanism that underlie consumers' decision-making, thereby illuminating the obscure forces that propel these processes.
Açıklama
Anahtar Kelimeler
Marketing, Cognition, Cognition marketing
Kaynak
The Essential’s of Today’s Marketing
WoS Q Değeri
Scopus Q Değeri
Cilt
3
Sayı
Künye
Yön, B. (2023). Cognitive marketing. In M. Baş, İ. Erdoğan Tarakçı, & R. Aslan (Eds.), The Essential’s of Today’s Marketing (pp. 59–82). Efe Academy Publishing.
