Cognitive marketing
| dc.authorid | Belma Yön / 0000-0002-0968-9858 | |
| dc.contributor.author | Yön, Belma | |
| dc.date.accessioned | 2023-11-08T09:30:17Z | |
| dc.date.available | 2023-11-08T09:30:17Z | |
| dc.date.issued | 2023 | |
| dc.department | Fakülteler, Sanat ve Sosyal Bilimler Fakültesi, İletişim ve Tasarımı Bölümü | |
| dc.description.abstract | Gaining a clear grasp of the concept of cognition holds a notable significance as it pertains to establishing its linkages with decision-making processes. As time progresses, the academic body of work accumulates information from diverse fields, thereby facilitating a more profound investigation into the realm of cognition. In parallel, this inquiry brings to the fore the mysterious mechanism that underlie consumers' decision-making, thereby illuminating the obscure forces that propel these processes. | |
| dc.identifier.citation | Yön, B. (2023). Cognitive marketing. In M. Baş, İ. Erdoğan Tarakçı, & R. Aslan (Eds.), The Essential’s of Today’s Marketing (pp. 59–82). Efe Academy Publishing. | en_US |
| dc.identifier.endpage | 82 | |
| dc.identifier.isbn | 9786256504950 | |
| dc.identifier.isbn | 9786256504967 | |
| dc.identifier.startpage | 59 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12941/161 | |
| dc.identifier.volume | 3 | |
| dc.institutionauthor | Yön, Belma | |
| dc.language.iso | en | |
| dc.publisher | Efe Academy Publishing | |
| dc.relation.ispartof | The Essential’s of Today’s Marketing | |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.subject | Marketing | |
| dc.subject | Cognition | |
| dc.subject | Cognition marketing | |
| dc.title | Cognitive marketing | |
| dc.type | Book Chapter |
