The Image of Turkey in the South America Tourism Market: A Research on Mercosur Country Citizens

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dc.authoridSalim İbiş / 0000-0002-2404-9218
dc.contributor.authorKaya, Muhammet Caner
dc.contributor.authorBatman, Orhan
dc.contributor.authorİbiş, Salim
dc.date.accessioned2025-01-02T15:39:50Z
dc.date.available2025-01-02T15:39:50Z
dc.date.issued2022
dc.departmentFakülteler, Sanat ve Sosyal Bilimler Fakültesi, Gastronomi ve Mutfak Sanatları Bölümü
dc.description.abstractThe primary purposes of this research are to explain: what is the perceived image of Turkey in South America, investigate the effects of the perceived image on destination selection, and determine what needs to be done to create a positive image. Full-Member Countries of MERCOSUR (Mercado Comun del Sur - Southern Common Market) were defined as the research population. Quantitative research methods were used in data collection. The sample was determined by non-probability sampling: purposive sampling technique. Data were obtained from 508 participants through a questionnaire. The obtained data was conducted through frequency analysis, factor analysis, t-test, and regression analysis. The result points out that the country image factors affect the perceived destination image, while the cultural similarity and the perceived destination image factors affect the cognitive country image. Also, there is a reciprocal relationship between the cognitive country image and the perceived destination image variables. The conclusion is that the region's awareness of Turkey as a travel destination is limited, Turkey is not noticed among the most in-demand travel destinations, and the image of the country as a tourism destination should be built more positive than it currently is for Turkey to attract more tourists from the region.
dc.identifier.citationKaya, M. C., Batman, O., & İbiş, S. (2022). The image of Turkey in the South America tourism market: research on Mercosur country citizens. Rosa dos Ventos - Turismo e Hospitalidade, 14(3), 686-706. http://dx.doi.org/10.18226/21789061.v14i3p706
dc.identifier.doi10.18226/21789061.v14i3p706
dc.identifier.endpage706
dc.identifier.issn2178-9061
dc.identifier.issue3
dc.identifier.startpage686
dc.identifier.urihttps://hdl.handle.net/20.500.12941/272
dc.identifier.volume14
dc.identifier.wos001120507200007
dc.identifier.wosqualityQ4
dc.indekslendigikaynakWeb of Science
dc.institutionauthorİbiş, Salim
dc.institutionauthoridSalim İbiş / 0000-0002-2404-9218
dc.language.isoen
dc.publisherUNIV CAXIAS SUL, PROGRAMA POS-GRADUACAO & TURISMO
dc.relation.ispartofRevista Rosa dos Ventos - Turismo e Hospitalidade
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectTourism
dc.subjectCountry image
dc.subjectSouth America
dc.subjectMercosurTurkey
dc.titleThe Image of Turkey in the South America Tourism Market: A Research on Mercosur Country Citizens
dc.title.alternativeA Imagem da Turquia no Mercado Turístico da América do Sul: Uma Pesquisa sobre os cidadãos do país do Mercosul

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