Factors Affecting the Acceptance of Mobile Technologies in SMEs: Evidence from Top Management Perspectives

Research background and purpose: The research aims to determine the factors affecting the adoption and use of mobile technologies by top managers. The research sample consists of top managers in SMEs. Design/methodology/approach: Data were obtained from SME managers in Turkey. Within the scope of the research, 204 survey data were collected from top managers in SMEs. SmartPLS 3 were used to analyze the data. Findings: It has been determined that factors such as usefulness, social impact, and self-efficacy positively affect the intention to use mobile technologies. In addition, behavioral intention had a significant and strong effect on actual usage. It has been determined that the intention to use mobile technologies has a mediating role in the effect of factors on actual usage for mobile usage, social impact and technology self-efficacy. According to the findings, hedonic and mobile ease of use did not affect the behavioral intention of actual use, either directly or indirectly. Value added and limitations: The research results provide important insights into the factors that are crucial for upper-level SME managers to utilize mobile technologies. The originality of this research lies in its integrated approach, combining the perspectives of top managers of Turkish SMEs with the UTAUT theoretical framework to explain their behavioral intentions toward adopting mobile technologies for business purposes. Therefore, the findings uniquely represent the adoption intentions of SME executives in Turkey.