Customer experience management in omnichannel retailing

Basit Öğe Kaydı
dc.authoridÖzgür Çengel / 0000-0002-7933-0445
dc.contributor.authorÇakiroğlu, K. Ilgın
dc.contributor.authorÇengel, Özgür
dc.date.accessioned2022-01-07T08:57:17Z
dc.date.available2022-01-07T08:57:17Z
dc.date.issued2020
dc.departmentFakülteler, Sanat ve Sosyal Bilimler Fakültesi, Yönetim Bilişim Sistemleri Bölümü
dc.description.abstractAs the world moves toward globalization, new trends and applications are on the rise as an attempt to meet the ever-changing needs of consumers. In this sense, new technologies have been introduced as a means to differentiate the product and service offerings along with some emerging retailing perspectives. It is obvious that omnichannel retailing is cited as one of the emerging trends in marketing. In this globe, customer experience management plays a crucial role in establishing sustainable omnichannel retailing strategies. Considering all the variables in the business environment, it is seen that effective tools of omnichannel operations should well be implemented as a response to effectively compete in the business environment. This chapter reveals some of the major literature and applications in the context of omnichannel retailing whereby the most concern of interest is given to the importance of customer experience and its formation.
dc.identifier.citationCustomer Experience Management in Omnichannel Retailing | Emerald Insight. (2020). Emerald.com. https://doi.org/10.1108\/9781800433885en_US
dc.identifier.doi10.1108/978-1-80043-388-520201009
dc.identifier.endpage113
dc.identifier.scopus2-s2.0-85131275678
dc.identifier.scopusqualityN/A
dc.identifier.startpage97
dc.identifier.urihttps://hdl.handle.net/20.500.12941/57
dc.identifier.urihttp://dx.doi.org/10.1108/978-1-80043-388-520201009
dc.indekslendigikaynakScopus
dc.institutionauthorÇengel, Özgür
dc.language.isoen
dc.publisherEmerald Publishing Limited
dc.relation.ispartofManaging Customer Experiences in an Omnichannel World : Melody of Online and Offline Environments in the Customer Journey
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectCustomer experience
dc.subjectOmnichannel retailing
dc.subjectMultichannel retailing
dc.subjectCross-channel retailing
dc.subjectPersonalization
dc.subjectChannel integration
dc.subjectOmnichannel strategy
dc.titleCustomer experience management in omnichannel retailing
dc.typeBook Chapter

Dosyalar

Lisans paketi
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
İsim:
license.txt
Boyut:
1.44 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
İndir

Koleksiyon

Yönetim Bilişim Sistemleri Bölümü Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu