Corporate Social Responsibility Campaigns for Behavior Change and the Greenwashing Trend

Corporate social responsibility (CSR) concerns the ethical duties in service of society and the environment. Advocating and realizing effective practices for social and natural welfare is its mission. On that note, awakening the society concerning environmental hazards, developing self-transcendental values in people, and addressing sustainability problems such as global warming, deforestation, or resource depletion are its central targets. Organizations can effectively use CSR as a behavior management tool to foster and promote green practices among individuals. Nevertheless, it would be wise to be careful of greenwashing. Greenwashing is the deliberately misleading portrayal of a company or product as more environmentally friendly than it actually is. Tags such as "green," "sustainable," or "organic" are equated with being upscale and pricey; therefore, they can be used as marketing ploys. Thus, to decipher and prevent greenwashing, normative practices such as the development of laws/regulations, the standardization of CSR reports, and the implementation of certification and ecolabeling are currently observable. What is additionally suggested here is to provide public mass education on biospheric values, cognitive dissonance and planned behavior change mechanisms, as well. Since consumers are also responsible parties in cases of greenwashing, they need to be knowledgeable and analytical when evaluating organizations' claims of environmental responsibility. Environmentally responsible people would breed like-minded organizations. © 2025 Nova Science Publishers, Inc. All rights reserved.