How does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study

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dc.authoridBelma Yön / 0000-0002-0968-9858
dc.authoridCaner Giray / 0000-0001-9699-8976
dc.contributor.authorGiray, Caner
dc.contributor.authorYön, Belma
dc.contributor.authorAlnıaçık, Ümit
dc.contributor.authorGirişken, Yener
dc.date.accessioned2022-04-18T13:05:55Z
dc.date.available2022-04-18T13:05:55Z
dc.date.issued2022
dc.departmentFakülteler, Sanat ve Sosyal Bilimler Fakültesi, Yönetim Bilişim Sistemleri Bölümü
dc.description.abstractOrganic foods have been argued to be highly beneficial for human health and environmental sustainability. Interest in organic food consumption has been steadily growing. In practice, music and sounds of nature have widely been utilized in the food retailing industry to evoke customers and influence their sustainable product purchases. The present research explored the effects of subjective and objective knowledge, mood states, connectedness to nature (CtN), and visual attention to the organic logo on organic purchase by a controlled eye-tracking study. Sixty women, all with children participated in the study. Findings revealed that objective knowledge, subjective knowledge, and visual attention on organic labels posed significant effects on organic purchases. However, no such effects of mood states and connectedness to nature have been observed. Theoretical and managerial implications of the findings are discussed.
dc.identifier.citationGiray, C., Yon, B., Alniacik, U., & Girisken, Y. (2022). How does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study. Journal of Business Research, 144, 1175–1185. https://doi.org/10.1016/j.jbusres.2022.02.059en_US
dc.identifier.doi10.1016/j.jbusres.2022.02.059
dc.identifier.endpage1185
dc.identifier.issn0148-2963
dc.identifier.issn1873-7978
dc.identifier.issueVolume 144
dc.identifier.scopus2-s2.0-85125280613
dc.identifier.scopusqualityQ1
dc.identifier.startpage1175
dc.identifier.urihttps://hdl.handle.net/20.500.12941/78
dc.identifier.urihttp://dx.doi.org/10.1016/j.jbusres.2022.02.059
dc.identifier.wosWOS:000791312900021
dc.identifier.wosqualityQ1
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.institutionauthorGiray, Caner
dc.institutionauthorYön, Belma
dc.language.isoen
dc.publisherElsevier Inc.
dc.relation.ispartofJournal of Business Research
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectOrganic food consumption
dc.subjectEye-tracking
dc.subjectMood
dc.subjectConnectedness to nature
dc.subjectSubjective knowledge
dc.subjectObjective knowledge
dc.titleHow does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study
dc.typeArticle

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